Internet Marketing and Integrated Marketing Communications (IMC)

I have been studying IMC for a while now, and am continually shocked to see that Internet Marketing elements: blogging, search engine optimization, making a site user friendly etc. are not addressed more.  The whole concept of IMC is to have all of the marketing communications elements speak to the customer with "One voice", and having a website or blog that does not speak in that voice is deterring from the overall IMC goal.

When I searched the Internet on this subject, all I could find through several sources and clicks were sites like this:  

http://www.homemediakit.com/

Or suggestions like this:

Internet Advertising Marketing Guide

Learn a Little About Banner Advertising on the Internet

Crash Course in Web and Internet Marketing

Listed on http://cob.jmu.edu/flahertb/merlot/imcresources.htm#IMC

There needs to be more Internet marketing addressed within the field of Integrated Marketing Communications and how to do so.  

Any Suggestions?