Internet Marketing to Generation V

I just found a cool posting about how Internet marketing is the best way to reach 'generation V', which they say is people born between 1982 and 2001. Because this generation is so tech savvy and open to change, the best way to get in their heads and get them to make purchasing decisions is through Internet marketing.

http://www.businessfeet.com/internet-marketing-news/items/internet-marketing-for-millennials-1224165300.html

One of the links through this article goes on to explain how companies thus far have ignored this generation and have not been tailoring messages etc. to generation V.

“The Four C’s—convenience, customisation, community and cool—drive millennial purchasing behaviour,” says Shaun Young, senior editor, Industry & Management Research at the Economist Intelligence Unit
http://www.eiuresources.com/mediadir/default.asp?PR=2008101503

Getting further into this:

"Unlike previous generations, Generation Virtual (also known as Generation V) is not defined by age — or gender, social demographic or geography — but is based on demonstrated achievement, accomplishments and an increasing preference for the use of digital media channels to discover information, build knowledge and share insights. The definition of Generation V derives from the recognition that these common behaviors, attitudes and interests are starting to blend together in an online environment.Unlike previous generations, Generation Virtual (also known as Generation V) is not defined by age — or gender, social demographic or geography — but is based on demonstrated achievement, accomplishments and an increasing preference for the use of digital media channels to discover information, build knowledge and share insights. The definition of Generation V derives from the recognition that these common behaviors, attitudes and interests are starting to blend together in an online environment. (http://www.gartner.com/it/page.jsp?id=770914)."

Very interesting as I am a member of the virtual generation, Generation V.